Events Manager and Content Strategist
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Events Experience

 

EventS Experience 

EVENT STRATEGY

I always connect events to broader organizational goals. I advise clients on which types of events will best meet specific goals and establish metrics for determining each event's success. Capabilities:

  • Develops event ideas to meet organizational goals
  • Plans strategic event calendars
  • Establishes metrics for measuring event success and ROI
  • Advises on and negotiates event partnerships 

EVENT PLANNING & BUDGETING

I embrace the logistical challenge of hosting seamless events, whether for ten guests or three hundred. Capabilities:

  • Creates detailed event timelines and budgets
  • Solicits and negotiates venue and vendor contracts
  • Coordinates event collateral production with graphic designers and printers
  • Manages invitation lists and RSVPs
  • Creates detailed run-of-shows
  • Manages speakers and VIPs
  • Manages event staffing
  • Executes on-site event details
  • Manages roundtable discussions

EVENT MARKETING

Leveraging my background in content strategy, I excel at boosting RSVPs with engaging collateral, compelling copy, and strategic email campaigns. Capabilities:

  • Designs and writes copy for event websites
  • Creates graphic event collateral (posters, tickets, table tents)
  • Markets events on social media
  • Socializes events among journalists and digital influencers
  • Crafts drip email campaigns to boost and ensure attendance
  • Identifies strategic digital influencers to invite

EVENT CONTENT CREATION

I work with clients to ensure events generate content during and after the event, increasing brand visibility and providing marketing material long after the party has ended. 

  • Outlines pre- and post-event content strategy
  • Advises on how to increase guest engagement on social media
  • Solicits guest content contributions such as blog posts
EIG and EY panel discussion among U.S. Members of Congress.

EIG and EY panel discussion among U.S. Members of Congress.

Sunniva Coffee launch party

Sunniva Coffee launch party

Crystal City Supper Club

Crystal City Supper Club

Live DJ yoga class (Photo: Lauren Louise Photography)

Live DJ yoga class (Photo: Lauren Louise Photography)

Crystal City Supper Club

Crystal City Supper Club