CONTENT & COPYWRITING
I advise clients at all steps of the content creation process, from content strategy development to content creation and content marketing.
- Works with eCommerce and SMB clients to write consumer-facing copy and develop content standards
- Writes and edits video scripts, web page copy, marketing emails, Medium stories, blog posts, and more
- Liaises with design and marketing teams to optimize content for SEO, social media
- Collaborates with CEOs to establish brand voice and implement it consistently across content
MARKETING & SALES COLLATERAL
I create marketing and sales collateral with the aim of educating prospects without resorting to jargon.
- Creates sales decks
- Develops pitch presentations
- Designs one-pagers
- Edits existing marketing collateral
INFOGRAPHICS & DATA VISUALIZATIONS
I've developed infographics and data visualizations used by C-suite clients to explain U.S. policy developments. My work has earned media in the Washington Post and was profiled in Harvard's Nieman Journalism Lab.
- Outlines graphics-driven content strategies
- Designs creative, intuitive infographics and data visualizations
- Edits data-rich reports for clarity
EMAIL DESIGN & COPY
I help clients design and write emails that get opened, clicked, and forwarded. My emails have been used to drive member engagement, increase sales, market events, and more. Capabilities:
- Designs and writes email campaigns
- A/B tests subject lines, layouts, campaign timing
- Advises on email campaign strategies